[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lejhanec.cz\/influenceri-aneb-velky-byznys-pomoci-internetu\/#Article","mainEntityOfPage":"https:\/\/www.lejhanec.cz\/influenceri-aneb-velky-byznys-pomoci-internetu\/","headline":"Influence\u0159i aneb velk\u00fd byznys pomoc\u00ed internetu","name":"Influence\u0159i aneb velk\u00fd byznys pomoc\u00ed internetu","description":"Youtube, facebook a instagram ovl\u00e1dli influence\u0159i (term\u00edn z angli\u010dtiny doslova p\u0159ekl\u00e1dan\u00fd jako \u201cvlivn\u00ed\u201d). Tedy ti, kte\u0159\u00ed um\u00ed prost\u0159ednictv\u00edm t\u011bchto m\u00e9di\u00ed ovlivnit v\u00fdznamn\u00e9 mno\u017estv\u00ed lid\u00ed. A taky si t\u00edm vyd\u011blat nemal\u00e9 pen\u00edze. I kdy\u017e ty nemus\u00ed b\u00fdt pro ka\u017ed\u00e9ho na prvn\u00edm m\u00edst\u011b. N\u011bkdo za\u010dne p\u0159in\u00e1\u0161et zaj\u00edmav\u00fd obsah pro svou z\u00e1bavu, odreagov\u00e1n\u00ed nebo i zpov\u011b\u010f. A pokud...

P\u0159e\u010d\u00edst “Influence\u0159i aneb velk\u00fd byznys pomoc\u00ed internetu”<\/span> »<\/a><\/p>","datePublished":"2019-12-17","dateModified":"2023-05-17","author":{"@type":"Person","@id":"https:\/\/www.lejhanec.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.lejhanec.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1a78ecc0e437eba31014e33ef1099b06183f235c76cc2a60652b6bba7126ee97?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a78ecc0e437eba31014e33ef1099b06183f235c76cc2a60652b6bba7126ee97?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lejhanec.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lejhanec.cz\/wp-content\/uploads\/img_a364834_w4255_t1577786716.jpg","url":"https:\/\/www.lejhanec.cz\/wp-content\/uploads\/img_a364834_w4255_t1577786716.jpg","height":0,"width":0},"url":"https:\/\/www.lejhanec.cz\/influenceri-aneb-velky-byznys-pomoci-internetu\/","about":["Byznys"],"wordCount":415,"articleBody":"Youtube, facebook a instagram ovl\u00e1dli influence\u0159i (term\u00edn z angli\u010dtiny doslova p\u0159ekl\u00e1dan\u00fd jako \u201cvlivn\u00ed\u201d). Tedy ti, kte\u0159\u00ed um\u00ed prost\u0159ednictv\u00edm t\u011bchto m\u00e9di\u00ed ovlivnit v\u00fdznamn\u00e9 mno\u017estv\u00ed lid\u00ed. A taky si t\u00edm vyd\u011blat nemal\u00e9 pen\u00edze. I kdy\u017e ty nemus\u00ed b\u00fdt pro ka\u017ed\u00e9ho na prvn\u00edm m\u00edst\u011b. N\u011bkdo za\u010dne p\u0159in\u00e1\u0161et zaj\u00edmav\u00fd obsah pro svou z\u00e1bavu, odreagov\u00e1n\u00ed nebo i zpov\u011b\u010f. A pokud je t\u00e9ma dostate\u010dn\u011b emotivn\u00ed a autentick\u00e9 m\u016f\u017ee druhotn\u011b nal\u00e1kat velkou s\u00ed\u0165 odb\u011bratel\u016f takzvan\u00fdch follower\u016f (co\u017e doslovn\u011b op\u011bt z angli\u010dtiny znamen\u00e1 \u201cn\u00e1sledovn\u00edk\u016f\u201d). Osloven\u00ed od firem na spolupr\u00e1ci v r\u00e1mci reklamy na sebe pak nenech\u00e1 dlouho \u010dekat a mo\u017enost zaj\u00edmav\u00e9ho v\u00fdd\u011blku je tady. Obchodn\u00edci si toti\u017e uv\u011bdomili, \u017ee v nov\u00fdch m\u00e9di\u00edch je velk\u00e1 s\u00edla. P\u0159edev\u0161\u00edm u\u017eivatel\u00e9 pod 18 let maj\u00ed probl\u00e9m odli\u0161it, co je oby\u010dejn\u00e1 fotka z dovolen\u00e9 a co u\u017e reklama na m\u00f3dn\u00ed zna\u010dku. A jsou to pr\u00e1v\u011b oni, kdo se nech\u00e1vaj\u00ed internetem ovlivnit nejv\u00edce. A\u010dkoliv je z\u00e1sah \u010desk\u00fdch influencer\u016f v\u00fdrazn\u011b men\u0161\u00ed ne\u017e v zahrani\u010d\u00ed, u\u017eiv\u00ed se j\u00edm i v na\u0161ich pom\u011brech stovky lid\u00ed. M\u011bs\u00ed\u010dn\u00ed p\u0159\u00edjem obvykle za\u010d\u00edn\u00e1 na n\u011bkolika des\u00edtk\u00e1ch tis\u00edc\u016f a ti nejlep\u0161\u00ed si vyd\u011blaj\u00ed i statis\u00edce. A nemus\u00ed j\u00edt hned o \u010dlov\u011bka s milionem sleduj\u00edc\u00edch. D\u016fle\u017eit\u00e9 je, jak je pro sv\u00e9 publikum vlivn\u00fd \u010dlov\u011bk p\u0159esv\u011bd\u010div\u00fd a jakou maj\u00ed jeho slova v\u00e1hu. V zahrani\u010d\u00ed maj\u00ed dosah mnohem vy\u0161\u0161\u00ed a podobn\u00e9 \u010d\u00e1stky maj\u00ed i za pouh\u00fd jeden p\u0159\u00edsp\u011bvek. V tuzemsku se zat\u00edm sp\u00ed\u0161 rozkouk\u00e1v\u00e1me. Mimo \u010ceskou republiku se jedn\u00e1 o plnohodnotn\u00fd obor, kter\u00fd je \u0159\u00e1dn\u011b o\u0161et\u0159en\u00fd legislativou. Padaj\u00ed dokonce i tresty za nedostate\u010dn\u00e9 ozna\u010den\u00ed reklamy. U n\u00e1s se to zat\u00edm p\u0159\u00edli\u0161 ne\u0159e\u0161\u00ed. S \u010d\u00edm \u010de\u0161t\u00ed influence\u0159i na internetu prorazili? Ned\u00e1 se \u0159\u00edct, \u017ee by existoval jeden jedin\u00fd recept. Zaujmout m\u016f\u017eou videa s p\u0159ij\u00edm\u00e1n\u00edm r\u016fzn\u00fdch v\u00fdzev a hran\u00ed po\u010d\u00edta\u010dov\u00fdch her, p\u0159es n\u00e1kupy kosmetiky a oble\u010den\u00ed a\u017e po fitness a zdrav\u00fd \u017eivotn\u00ed styl. V\u00fdjimkou nejsou ani p\u0159\u00edsp\u011bvky formou blogu od cestovatel\u016f. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Influence\u0159i aneb velk\u00fd byznys pomoc\u00ed internetu","item":"https:\/\/www.lejhanec.cz\/influenceri-aneb-velky-byznys-pomoci-internetu\/#breadcrumbitem"}]}]